
We’re Advancing Innovation for Women's Health
Our Mission
We’re here to advance women's health by investing in strategic product design. We bring our healthcare experience and deep tech expertise to femtech startups to accelerate both investment in and launch of commercially viable products and services.

Experts Changing the Face of Women's Health
Femovate began as a passion project in 2022 within our design studio, Guidea. Since then we have spun out from Guidea to become to a global program supporting 60+ startups with $2M in design capital. Our team's background in designing successful products for some of the worlds largest life science, medtech, healthcare and insurance organizations paired with our 1,200 hours of research with women to understand exactly what they need, makes us an excellent partner for any women's health project.
Theresa Neil
Director of Design
Rebecca Loar
Director of Product
Tiffany Ard
Content Strategist & Illustrator
Natalie Aaronson
Product Designer & Researcher
Lester Dery
Research & Design Intern
Erik Hunter
Brand Strategist
Previous Clients & Partners





















FemTech Areas of Expertise
Product Types
SaMD, Software as a Medical Device
Regulated Medical Devices
Companion Apps
Consumer Digital Health
Remote Patient Monitoring
Healthcare SaaS
Enterprise Healthcare
Pharmacy Software
Population Health Software
Medical Device Wearables
Radiology & Imaging SaaS
Clinical Decision Support
Diagnostic Tools
Wearables and Implants
FemTech Verticals
Breast Health
Cardiovascular
Chronic Conditions
Fertility
Hormone Health
Maternal Health
Menstruation & Menopause
Mental Health
Pelvic Health
Reproductive Health
Sexual Health
Urinary Health
Uterine Health
Vaginal Health