I’m Theresa,
an advisor and product leader in Femtech

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My Experience Spans

MedTech & BioTech

Working with companies to create market-ready products & services for patients, caregivers and providers.

Healthcare

Go to market strategy and product design strategy & execution for platforms and SaaS for healthcare organizations, CROs, PFMs, payers and more.

Digital Health

Leveraging our proprietary UX framework and research strategy to transform people’s behaviors and health outcomes.

Top Designer in Tech

Trailblazer in Women's Health

O'Reilly Media Author

Global Speaker

About Me

My obsession with healthcare product strategy began at WellDoc, where we pioneered one of the first digital therapies to measurably improved people's health. Recognizing the perfect blend of my engineering background, innovation mindset, and desire to make a positive impact, I found my calling.

Theresa Neil Founder of Guidea

Signature Talks

Designing for Digital Health

Creating user-centric solutions for patients and providers using proven design patterns

Digital Care & Coaching

Designing and optimizing digital products including SaMD, DTx, and companion apps with our proprietary UX framework

Featured News, Articles & Interviews

The Femtech Focus Podcast Ep 217: Designing the Future of Femtech

In this interview for the FemTech Focus Podcast with Dr. Brittany Barreto, Theresa discusses how Femovate is truly backing the women’s health movement.

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Blood Tests And Breastmilk: Why Investors Are Betting Big On Female Biology

Writing for Forbes, author Theresa Neil discusses how women's health biotech companies are developing next-generation therapeutics and therapies, building robust patent portfolios, and providing hope to female patients.

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FemInnovation,Ep. 6: Femovate: UX Design for Women's Health Founders with Theresa Neil

On the sixth episode of FemInnovation, host Bethany Corbin dives into the fundamentals of user experience (UX) design with guest Theresa Neil.

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Shelving the Speculum: Femtech's radical transformation of women's healthcare

In this Fast Company article, Theresa Neil explores how femtech innovations are transforming women's healthcare by reimagining medical solutions, emphasizing proactive care, and empowering patients with education and data.

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The Human Centered Design Podcast

In this episode of The Human Centered Design Podcast, host Andy Polaine interviews Theresa Neil where they discuss designing digital therapeutics.

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Spite tracking: Why it's happening and how it's changing women's health care

Theresa Neil examines ways that women, frustrated by dismissive medical encounters, are using symptom trackers to help them take control of their health narratives.

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Beyond the Paper Gown Podcast: How the Future of Femtech Is Being Designed Today

In this episode of Beyond the Paper Gown, Dr. Mitzi Krockover ventures into the world of women’s health tech with Theresa Neil, Founder & CEO of Guidea, an award-winning UX design consultancy specializing in healthcare.

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Tiny Little Victories Podcast: For the Love of Femtech

Tiny Little Victories podcast host Jennifer Kite Powell and Femovate founder Theresa Neil discuss major femtech challenges and opportunities, and how collaboration and compassion break down taboos around women’s health.

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Female Founder Unplugged Podcast: How To Leverage Diverse Perspectives for Better Decision Making

Theresa and host Lindsay White explore the complexities female entrepreneurs face in the tech space, particularly in the Femtech industry.

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Speaker Kit

Theresa’s Professional Title

MedTech-focused Bio

Femtech-focused Bio

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Helping companies manifest their visions, strategies, and products to launch and beyond.

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Strategic product design for complex domains

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Guidea established by Theresa Neil in Austin, Texas, in 2005. UX Design firm locations in San Jose, Austin, and New Orleans
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