
Femovate
Guidea’s UX sponsorship program for early stage FemTech startups.
It's a wrap! 130 companies across 6 continents applied for the program. We’re currently selecting our next round of sponsored start-ups. Follow us on LinkedIn for updates and the selected start-ups announcement.
30
Early Stage Startups
14
FemTech Verticals
$800K
In Services Awarded
920
Hours UX Research
$28M
Funding Raised
What Do You Get from the Femovate Program?

Support FemTech innovators with our product strategy and design expertise

Accelerate the timeline to commercialize FemTech solutions with our MedTech experience

Deliver high quality health solutions to women and clinicians worldwide

Inspire investors to help you commercialize and advance your product vision
Our Focus Areas
We excel in our chosen areas of focus. Here are the key domains we specialize in:
More about the Program
Selection Process
We’ll meet with each team over a 3 week period and then select 3-5 companies for sponsorship


Program Timeline
We’ll work closely with your team to research, design, and test your digital solution as needed
Sponsorship Value
UX services provided at-cost or at no-cost, the approximate value of the services are $25k USD

Are We a Good Fit?
We genuinely want to help all applicants, but we specialize in specific areas. Let’s make sure we’re a great match before you apply for the program.
Stage
Are you a pre-seed to Series A startup?
Pre-seed
Seeded
Series A
Founding Team
Are you a founding team with experience launching digital products or who have already participated in a startup accelerator?
With experience
In accelerator
Verticals
Is your startup in one of these verticals?
Product Types
Is your startup creating one of these products?
Femovate Companies — 30 and Counting
AIMA Laboratories
AIMA Laboratories is developing an at-home screening test that will shorten the path to diagnosis and treatment for endometriosis.
Founder(s)
Dr. Lauren Foster, Dr. Jocelyn Wessels
Vertical
Chronic Conditions
Armor Medical Inc
Armor Medical Inc is developing technology to combat postpartum hemorrhage, one of the leading causes of preventable maternal death worldwide.
Founder(s)
Kelsey Mayo, Christine O'Brien, Leo Shmuylovich
Vertical
Cardiovascular
Avira Health
Avira Health develops technology to uplift the mother-infant dyad during the life-changing transition into motherhood and beyond.
Founder(s)
Tina John
Vertical
Maternal Health
Betty’s Co
Betty's Co. is the next generation of care for Gen-Z – normalizing, destigmatizing and depoliticizing womxn's healthcare through integrative gynecology, mental health, and wellness care.
Founder(s)
Jennifer Newell
Vertical
General Health
Chava
Chava is the first comprehensive platform providing access to sexual and reproductive health education, community, and care for young women in Latin America.
Founder(s)
Susan Cotton, Anielka Medina
Vertical
General Health
Cosm Medical
Cosm Medical is developing a digital gynecology platform to create custom-made, gynecological prosthetics for pelvic floor disorders and beyond.
Founder(s)
Derek Sham
Vertical
Pelvic Floor Health
DeepLook Medical
DeepLook Medical is revolutionizing radiology for cancer screening, diagnosis, and treatment, with their FDA-approved, patent-protected software. The shape recognition software accurately measures, segments, and displays the density of soft tumor masses in Mammograms, Ultrasounds, CT scans, and MRI images — with just one click.
Founder(s)
Marissa Fayer, Greg Belanger, Ken Boulange
Vertical
Breast Health
Dragonfly Data Ventures
Dragonfly Data Ventures encourages its users to better understand and benefit from their unique data.
Founder(s)
Elizabeth Cormier-May, John Healy
Vertical
Data and Insights
ELANZA Wellness
ELANZA is a personalized wellness platform, offering resources and support to reduce stress without the use of therapy or medication.
Founder(s)
Brittany Hawkins, Catherine Hendy
Vertical
Fertility
EXO Technologies
EXO is battling disparities in women’s health research and treatment while enhancing the standard of care for maternal health.
Founder(s)
Emily Maginn
Vertical
Maternal Health
Elana Health
Elana Health aims to transform the conversation around pelvic care, offering an abundance of resources and educational materials.
Founder(s)
Helen Grimshaw, Kerstin Recker
Vertical
Pelvic Floor Health
Elektra Health
Elektra's comprehensive digital health platform helps women navigate the 10-year menopause transition. It offers virtual support from a dedicated "Elektra Guide" (i.e., menopause doula), on-demand and evidence-based education built by board-certified doctors, and a private, moderated community.
Founder(s)
Alessandra Henderson, Jannine Versi
Vertical
Menopause
What FemTech Founders Say
Unicorn
"Guidea did a wonderful job at really listening to what we were looking for. They made sure that whatever they designed was actually applicable and met our needs."


Unicorn
"Theresa and her team have such vast knowledge and understanding for ux and design. They really cater to your needs, stage of growth and needs (which are ever changing as a startup). They've been a pleasure to work with."

Unicorn
"Our Guidea team led our new design team through a thoughtful and insightful process - grounded in user research, guided by their deep and relevant experience, and reflecting our vision for the app. Guidea really delivered above our expectations."

Unicorn
"Eli has worked with Guidea now for several months on the user experience of our mobile app, which is one component of our hormone monitoring system. Beyond providing extensive knowledge on best practices for designing the UX medical devices with a paired mobile app, Guidea investigated what objectives we wanted our users to achieve and created lo-fi and hi-fi wireframes to test with users and guide the requirements for our software developers."

Unicorn
"From day one working with Theresa and her team it has been an immersive and enlightening experience. The team are highly experienced, knowledgeable, and supportive throughout, bringing new perspectives to the product strategy, ux research, and overall UI design."

Unicorn
"Working with Guidea has been so amazing. With their expertise, we feel we can create a product of high quality! Additionally, we feel supported and truly started to understand what UX design means, which will be of enormous help for future projects. Their experience has given us insights that we could not easily find elsewhere! The workshops are always productive and appreciated, with feelings of inspiration."

Unicorn
"Guidea has a team of dedicated designers and researchers who have a deep understanding of the unique challenges and requirements of the MedTech industry. I was thoroughly impressed with the knowledge and experience they bring to the table. For a small startup like us, working with Guidea was a real eye opener! They took the time to understand our business and user needs and worked collaboratively with us to develop a customized solution that addressed our specific challenges. Thank you Guidea!"

Unicorn
"Working with Guidea was amazing, from the first moment to the last they really got us. Their advice and knowledge is second to none. We will absolutely be using them in the future."

Unicorn
"Guidea has been fantastic. They have gone above and beyond to help us build a phenomenal product that users love and their medtech expertise has been invaluable. As a femtech company dedicated to clinical robustness, Guidea has been equally committed to basing their UX designs off of patient research to help us build a product of efficacy. I absolutely recommend them to medtech and femtech companies."

Unicorn
"Working with Theresa and the team from Guidea was an amazing experience. They helped us with amazing updates to our UX and allow the true value of our assessment show through. They did an amazing job with the visual design as well for legibility as well! Thank you so much! We cannot wait to launch the new and improved app!"

Unicorn
"I have had the pleasure of working with Guidea through some support we won that was provided by them - it's been a massive and hugely positive experience for us."

Unicorn
Theresa Neil and her team at Guidea are outstanding partners. The Guidea team brought their considerable experience in FemTech and MedTech to help us design our patient monitor UI. Their approach to design is creative, strategic, and centered around our users. They also went out of their way to point us to additional opportunities in their network to help us grow our brand and business. I highly recommend partnering with Guidea for their exceptional service and UX design!

Our Partners
It's a wrap!
130 companies across 6 continents applied for the program. We’re currently selecting our next round of sponsored start-ups. Follow us on LinkedIn for updates and the selected start-ups announcement.
