Femovate

Guidea’s UX sponsorship program for early stage FemTech startups.

It's a wrap! 130 companies across 6 continents applied for the program. We’re currently selecting our next round of sponsored start-ups. Follow us on LinkedIn for updates and the selected start-ups announcement.

30

Early Stage Startups

14

FemTech Verticals

$800K

In Services Awarded

920

Hours UX Research

$28M

Funding Raised

What Do You Get from the Femovate Program?

Support FemTech innovators with our product strategy and design expertise

Accelerate the timeline to commercialize FemTech solutions with our MedTech experience

Deliver high quality health solutions to women and clinicians worldwide

Inspire investors to help you commercialize and advance your product vision

Our Focus Areas

We excel in our chosen areas of focus. Here are the key domains we specialize in:

FemTech Verticals

Mental Health

Oncology

Pelvic Floor Health

Reproductive Health

Sexual Wellness

Urinary Health

Vaginal Health

Uterine Health

Womens Wellness

Breast Health

Chronic Conditions

Cardiovascular

Fertility

General Health

Hormone Health

Maternal Health

Menopause

Menstruation

Product Types

Biotech

Consumer Digital Product

CPG

Diagnostics

Digital Health

Educational Platform

Healthcare Software

Medical Device

Medical Procedure

Supplements

Telehealth

Therapeutic Drug

Regulated Devices

SaMD

DTx

More about the Program

Join the Waitlist

The application period for Femovate ’23 is now closed. Sign up here to get notified when applications are open next year:

Selection Process

We’ll meet with each team over a 3 week period and then select 3-5 companies for sponsorship

Program Timeline

We’ll work closely with your team to research, design, and test your digital solution as needed

Sponsorship Value

UX services provided at-cost or at no-cost, the approximate value of the services are $25k USD

Are We a Good Fit?

We genuinely want to help all applicants, but we specialize in specific areas. Let’s make sure we’re a great match before you apply for the program.

1

Stage

Are you a pre-seed to Series A startup?

Pre-seed

Seeded

Series A

2

Founding Team

Are you a founding team with experience launching digital products or who have already participated in a startup accelerator?

With experience

In accelerator

3

Verticals

Is your startup in one of these verticals?

Breast Health

Chronic Conditions

Cardiovascular

Fertility

General Health

Hormone Health

Maternal Health

Menopause

Menstruation

Mental Health

Oncology

Pelvic Floor Health

Reproductive Health

Sexual Wellness

Urinary Health

Vaginal Health

Uterine Health

Womens Wellness

4

Product Types

Is your startup creating one of these products?

Biotech

Consumer Digital Product

Diagnostics

Digital Health

Educational Platform

Healthcare Software

Medical Device

Medical Procedure

Supplements

Telehealth

Therapeutic Drug

Regulated Devices

SaMD

DTx

Femovate Companies — 30 and Counting

Diagnostics

AIMA Laboratories

AIMA Laboratories is developing an at-home screening test that will shorten the path to diagnosis and treatment for endometriosis.

Founder(s)

Dr. Lauren Foster, Dr. Jocelyn Wessels

Vertical

Chronic Conditions

Medical Device

Armor Medical Inc

Armor Medical Inc is developing technology to combat postpartum hemorrhage, one of the leading causes of preventable maternal death worldwide.

Founder(s)

Kelsey Mayo, Christine O'Brien, Leo Shmuylovich

Vertical

Cardiovascular

Medical Device

Avira Health

Avira Health develops technology to uplift the mother-infant dyad during the life-changing transition into motherhood and beyond.

Founder(s)

Tina John

Vertical

Maternal Health

In-person care

Betty’s Co

Betty's Co. is the next generation of care for Gen-Z – normalizing, destigmatizing and depoliticizing womxn's healthcare through integrative gynecology, mental health, and wellness care.

Founder(s)

Jennifer Newell

Vertical

General Health

Diagnostics

Educational Platform

Chava

Chava is the first comprehensive platform providing access to sexual and reproductive health education, community, and care for young women in Latin America.

Founder(s)

Susan Cotton, Anielka Medina

Vertical

General Health

Medical Device

Healthcare Software

Cosm Medical

Cosm Medical is developing a digital gynecology platform to create custom-made, gynecological prosthetics for pelvic floor disorders and beyond.

Founder(s)

Derek Sham

Vertical

Pelvic Floor Health

Healthcare Software

DeepLook Medical

DeepLook Medical is revolutionizing radiology for cancer screening, diagnosis, and treatment, with their FDA-approved, patent-protected software. The shape recognition software accurately measures, segments, and displays the density of soft tumor masses in Mammograms, Ultrasounds, CT scans, and MRI images — with just one click.

Founder(s)

Marissa Fayer, Greg Belanger, Ken Boulange

Vertical

Breast Health

SaaS

Dragonfly Data Ventures

Dragonfly Data Ventures encourages its users to better understand and benefit from their unique data.

Founder(s)

Elizabeth Cormier-May, John Healy

Vertical

Data and Insights

Digital Health

Educational Platform

ELANZA Wellness

ELANZA is a personalized wellness platform, offering resources and support to reduce stress without the use of therapy or medication.

Founder(s)

Brittany Hawkins, Catherine Hendy

Vertical

Fertility

Digital Health

Diagnostics

EXO Technologies

EXO is battling disparities in women’s health research and treatment while enhancing the standard of care for maternal health.

Founder(s)

Emily Maginn

Vertical

Maternal Health

Educational Platform

Marketplace

Elana Health

Elana Health aims to transform the conversation around pelvic care, offering an abundance of resources and educational materials.

Founder(s)

Helen Grimshaw, Kerstin Recker

Vertical

Pelvic Floor Health

Educational Platform

Elektra Health

Elektra's comprehensive digital health platform helps women navigate the 10-year menopause transition. It offers virtual support from a dedicated "Elektra Guide" (i.e., menopause doula), on-demand and evidence-based education built by board-certified doctors, and a private, moderated community.

Founder(s)

Alessandra Henderson, Jannine Versi

Vertical

Menopause

What FemTech Founders Say

Unicorn

"Guidea did a wonderful job at really listening to what we were looking for. They made sure that whatever they designed was actually applicable and met our needs."

Sona Shah
Founder
Neopenda

Unicorn

"Theresa and her team have such vast knowledge and understanding for ux and design. They really cater to your needs, stage of growth and needs (which are ever changing as a startup). They've been a pleasure to work with."

Ravid Israel
CPO
Embie

Unicorn

"Our Guidea team led our new design team through a thoughtful and insightful process - grounded in user research, guided by their deep and relevant experience, and reflecting our vision for the app. Guidea really delivered above our expectations."

Susan Cotton
Co-Founder, Chair
Chava

Unicorn

"Eli has worked with Guidea now for several months on the user experience of our mobile app, which is one component of our hormone monitoring system. Beyond providing extensive knowledge on best practices for designing the UX medical devices with a paired mobile app, Guidea investigated what objectives we wanted our users to achieve and created lo-fi and hi-fi wireframes to test with users and guide the requirements for our software developers."

Sarah Moug
Product Manager
Eli Health

Unicorn

"From day one working with Theresa and her team it has been an immersive and enlightening experience. The team are highly experienced, knowledgeable, and supportive throughout, bringing new perspectives to the product strategy, ux research, and overall UI design."

Helen Grimshaw
Co-Founder
Elana

Unicorn

"Working with Guidea has been so amazing. With their expertise, we feel we can create a product of high quality! Additionally, we feel supported and truly started to understand what UX design means, which will be of enormous help for future projects. Their experience has given us insights that we could not easily find elsewhere! The workshops are always productive and appreciated, with feelings of inspiration."

Margarita Koleva
Product Owner
Momsanity

Unicorn

"Guidea has a team of dedicated designers and researchers who have a deep understanding of the unique challenges and requirements of the MedTech industry. I was thoroughly impressed with the knowledge and experience they bring to the table. For a small startup like us, working with Guidea was a real eye opener! They took the time to understand our business and user needs and worked collaboratively with us to develop a customized solution that addressed our specific challenges. Thank you Guidea!"

Olga Golab
Product Owner
Hashiona

Unicorn

"Working with Guidea was amazing, from the first moment to the last they really got us. Their advice and knowledge is second to none. We will absolutely be using them in the future."

Gordon Mullins
Founder
Mindful IVF

Unicorn

"Guidea has been fantastic. They have gone above and beyond to help us build a phenomenal product that users love and their medtech expertise has been invaluable. As a femtech company dedicated to clinical robustness, Guidea has been equally committed to basing their UX designs off of patient research to help us build a product of efficacy. I absolutely recommend them to medtech and femtech companies."

Emily Maginn
Founder & CEO
Exo Technologies

Unicorn

"Working with Theresa and the team from Guidea was an amazing experience. They helped us with amazing updates to our UX and allow the true value of our assessment show through. They did an amazing job with the visual design as well for legibility as well! Thank you so much! We cannot wait to launch the new and improved app!"

Ashley Florestal
Founder
Fertilitae

Unicorn

"I have had the pleasure of working with Guidea through some support we won that was provided by them - it's been a massive and hugely positive experience for us."

Nadine Pfeifer
Founder
HopStair

Unicorn

Theresa Neil and her team at Guidea are outstanding partners. The Guidea team brought their considerable experience in FemTech and MedTech to help us design our patient monitor UI. Their approach to design is creative, strategic, and centered around our users. They also went out of their way to point us to additional opportunities in their network to help us grow our brand and business. I highly recommend partnering with Guidea for their exceptional service and UX design!

Kelsey Mayo
CoFounder & CEO
Armor Medical

Our Partners

Elizabeth Gordon of FemxMarketing is a versatile healthcare writer and content strategist who empowers Femtech businesses to connect deeply with their audience through engaging content and compelling marketing copy.

Design Angel is a brand agency that supports Femtech and Women’s Health + Wellness. Our mission is to amplify women’s voices through effective branding. We empower you to be seen, heard, and shine.

A global FemTech community and a 9-month equity free FemTech start-up acceleration program for companies developing innovative solutions to improve technologies relating to women’s health with international reach.

Europe’s first FemTech focused accelerator that helps rising stars in the space take their products to market.

Women of Wearables is a global organisation and ecosystem for innovative companies, female innovators, entrepreneurs and allies in health technologies providing them with community, connections, and knowledge to grow and succeed.

It's a wrap!

130 companies across 6 continents applied for the program. We’re currently selecting our next round of sponsored start-ups. Follow us on LinkedIn for updates and the selected start-ups announcement.