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Femovate

Fueling women's healthcare innovation with investment, product expertise and ecosystem building across medtech, life sciences and digital health.

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60+

Femtech  Startups

35

Products Launched

9

CE Marks & FDA 
Clearances

$2M

In-kind Services Invested

$150M

Funds Raised & Awarded

How We Work

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Femovate provides startups with commercialization strategy, product design & validation, and development support.

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Our domain expertise and proprietary frameworks accelerate timelines, and reduce risk of poor product-market fit.

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We partner with clients to launch commercially viable products,  working on a project basis or as a fractional product director.

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In addition to our consulting services, we run an annual program for early stage startups to receive a $25k grant for services & support.

Our Focus Areas

Our experts have worked with top medtech, life sciences, digital health, and healthcare organizations for the last decade to bring highly successful solutions to market. Our healthcare solutions are now in the hands of 660M patients, consumers, providers, and payers across the globe.

Femtech Verticals

Mental Health

Oncology

Pelvic Floor Health

Reproductive Health

Sexual Wellness

Urinary Health

Vaginal Health

Uterine Health

Womens Wellness

Breast Health

Chronic Conditions

Cardiovascular

Fertility

General Health

Hormone Health

Maternal Health

Menopause

Menstruation

Product Types

Biotech

Consumer Digital Product

CPG

Diagnostics

Digital Health

Educational Platform

Healthcare Software

Medical Device

Medical Procedure

Supplements

Telehealth

Therapeutic Drug

Regulated Devices

SaMD

DTx

Femovate's Impact

Femovate was created in 2022 to accelerate the investment in, and launch of, women's health innovation. Our team works closely with early stage femtech founders on product vision, go-to-market strategy, female-centered design innovation, MVP support, FDA submissions,  clinical studies and the product development lifecycle. See the impact across every area of women's health.

Join the Waitlist

The application period for Femovate ’23 is now closed. Sign up here to get notified when applications are open next year:

Guidea has worked with top biopharma, life sciences, medical device, and healthcare organizations for the last decade to bring highly successful digital health, MedTech and HealthTech solutions to market. Our healthcare product designs are now in the hands of 660M patients, consumers, providers, and payers across the globe.

Our Expertise

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Product Market Fit and GTM Strategy

Working with early stage  teams to verify a product market fit, commercialization strategy and product design roadmap for their medtech, healthtech or digital health products or platforms. We partner with regulatory experts like Nixon Law Group to navigate the highly regulated healthcare landscape.

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Female-Centric Design

Researching and designing the unique health and wellness experience women need and deserve. Our proven process for iterative research and design, augmented with generative AI, rapidly accelerates the design and validation process, and mitigates the risk of developing a product with low adoption and engagement. Over 1,200 hours of product discovery and research with women to -date.

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Digital Prototypes & Vision Demos

Leveraging our proprietary engagement framework for digital health design, , we work closely with the founding teams to build compelling vision demos for investors and pitches, and create development ready assets for implementation.

Clinical Trials & Market Launch

Working closely with the founding team and partner teams to prepare the product for validation and regulatory and quality review, or in the case of direct to consumer or enterprise software, prepare for a pilot or commercial launch.

About Femovate

We launched Femovate in 2022  to accelerate the investment in, and launch of, women's health innovation. Since then we've invested $2M in design capital in 60 early-stage femtech startups. The startups, in turn, have launched 35 products, raised over $150 million from investment and grants, four have raised a Series A, and 7 have received FDA clearances while 2 have received CE Marks.

Unicorn

“Working with Femovate brought our entire vision into focus, and they helped completely revamp my pitch. They helped transform complex concepts into a clear, digestible, and compelling narrative with visuals that communicate both our current platform and future potential. Their work has made it dramatically easier to convey our big-picture value to prospective partners and investors, and we received several compliments on our pitch being impressive and to the point.”

Varun Kapoor, MD, MBA
Founder & CEO
Nura Health

Unicorn

“Femovate helped us to focus on how patients would react to using the device, adoption, and comfort issues. [They] played a key role in defining both self-reported and objective data, which is collected and then translated into trends for display. Working with Femovate has been invaluable because they truly understand this landscape and know what’s needed to provide support.”

Rachel Bartholomew
Founder & CEO
HyIvy

Unicorn

"[Femovate provided us with] great insights. Highly professional as digital health and user experience experts."

Derek Sham
Founder & CEO
Cosm Medical

Unicorn

“We immediately clicked with the Femovate team and had an excellent experience working with them. From the start, they quickly grasped our unique product challenges and understood the next steps required to obtain feedback from radiologists on a technical level. Femovate's expertise and connections were instrumental in facilitating this highly specialized feedback process.”

Marissa Fayer
CEO
DeepLook Medical

Unicorn

“Femovate helped us to significantly reduce the workflow steps by 20% from what it was earlier.A mentor of mine said that the UX of a software application is like the eye to the device.Collaborating with Femovate has given us options to have a premium perspective with the product on the UX, apart from the workflow improvements”

Sreekar Kothamachu
Founder & CEO
Nesa Medtech

Unicorn

“As a first-time female founder in the health tech sector, I felt empowered by Femovate. I had the service and support I needed at a crucial time in my business. I appreciated the open, receptive mentality of their team–I was confident that Femovate had the technical know-how that I needed to make the platform a successful reality”

Noor Jaber
Founder & CEO
NAWAT

Unicorn

“Working with Femovate has been an excellent experience. They immediately understood our product and clinical use cases, and their familiarity with medtech and women’s health made the UX process seamless. Their team helped us design our cloud-based connectivity portal, building great rapport across our organization—from engineering to commercial—to ensure everyone’s perspective was reflected in the final design.”

Nancy Schoenbrunner
CEO
AmplifyDX

Unicorn

“Working with this team gave us a truly unique perspective and greater depth of information, thanks to their advanced skills in interviewing. Rather than just listing pros and cons of product features, they focused on the potential use and real-world impact. We received insights into customer thought processes—not just score cards—which helped us understand how decision makers and users actually think and choose.”

Ann Deren-Lewis
Senior Vice President Commercial and Business Development
Medicines360

Unicorn

"Research with experts is at the core of MDisrupt. When we embarked on a redesign of the MDisrupt platform we used research with experts to inform and shape product strategy. Rebecca's UX research delivered a clear picture of both the near term user experience fixes and a future pathway to deepen our value to customers. This research was foundational to our platform redesign and our ensuing growth."

Ruby Gadelrab
Founder & CEO
MDisrupt

Unicorn

"The Femovate team has deep experience in women's health so rather than starting from zero, we were starting from shared understanding. (The) user interviews were powerful to deepen our understanding of a new customer segment . We believe that their help has been instrumental in the success of our newly launched product -- built by women, for women."

Amy Beckley
Founder & CEO
Proov