Proov’s Solution
Unlike other tests, Proov is the only FDA Cleared test to confirm ovulation at home. Proov offers a suite of diagnostics to provide fertility insights throughout the entire menstrual cycle. When paired with the free Proov Insight app, Proov's easy, at-home urine tests provide a science-backed fertility coach.
First, a woman can measure all of the menstrual hormones daily with Proov tests, then snap a photo of each test within the Insight app. Then, a woman can follow the in-app prompts throughout her cycle to understand her ovulation status. Proov measures a hormone marker released after ovulation, called PdG, that supports implantation and tracks it during the implantation window. The Proov Insight App allows users to see full-cycle hormone insights, including an Ovulation Insights score. Additionally, the app generates a personalized action plan to maximize wellness or develop a fertility strategy.
“Since 2016, we’ve been committed to empowering women with affordable fertility diagnostics. Our program is priced at a fraction of the cost of IVF, which can be upwards of $15,000 per cycle, and has shown to reduce the need for such expensive treatments in about 30% of couples.” - Amy Beckley, CEO and Founder of Proov
How Femovate Helps
Proov was awarded sponsorship through Guidea’s Femovate program for ‘23-’24.
As part of the Femovate sponsorship, designers and researchers from Guidea are working closely with the subject matter experts at Proov to create an exceptional customer experience for women seeking accurate insights about their hormones.
For more information about Proov, visit https://proovtest.com/ and follow them on LinkedIn
For more information on Femovate visit www.femovate.com and follow us on LinkedIn
For interviews please contact Theresa Neil
