How Momsanity is Transforming Women’s Health

Virtual, Self-Guided Program for Postpartum Depression

Postpartum Depression Affects 1 in 5 Moms

The onset of depression after childbirth occurs in 1 in 5 new moms and 1 in 10 dads. The huge life changes, lack of sleep, hormonal changes, and lack of supportive societal structures contribute to a feeling of being overwhelmed and exhausted. Women living in poverty are even more likely to struggle after becoming moms, with up to 50% suffering from a maternal mental health disorder. Because the rates of anxiety and depression among young people are higher than they have been in the past, it is likely that the number of young moms affected by postpartum depression will continue to increase. For those already suffering from depression and anxiety, adding a child to the mix can exacerbate symptoms.

Postpartum depression is not merely a temporary case of the blues. Suicide rates among new moms have nearly tripled in the past decade. And, of women who are struggling with postpartum depression, only about 15% are receiving treatment. There are many reasons that moms may not reach out for help, but feeling stretched for time and not having the finances to access expensive therapies are two leading reasons.

The Momsanity Solution

Delivered conveniently through a proprietary app, Momsanity offers moms a personalized 14-week self-help program to work through the challenges of postpartum depression. The program addresses both physical and mental health, aiming to holistically boost moms’ well-being. Moms can work through the program at their own pace and from the comfort of their home, significantly decreasing barriers to accessing care.

The Council for Women in Business of Bulgaria recognized Momsanity as an inspiring initiative in development.

How Femovate Helps

Momsanity was awarded sponsorship through Guidea’s Femovate program for ‘22.

As part of the Femovate sponsorship, researchers and designers at Guidea worked closely with the Momsanity team to design their innovative digital therapy for new and expecting mothers.

"Working with Guidea has been so amazing. With their expertise, we feel we can create a product of high quality! Additionally, we feel supported and truly started to understand what UX design means, which will be of enormous help for future projects. Their experience has given us insights that we could not easily find elsewhere! The workshops are always productive and appreciated, with feelings of inspiration."

-Margarita Koleva, Product Owner/Psychologist 

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