Joni’s Solution
joni is a menstrual care brand that’s making organic and sustainable products mainstream in their mission to make period care accessible for everyone. Organizations of all sizes have signed up for their wholesale period care and dispenser solutions. joni is currently the only sustainable disposable brand in Canada in the B2B and Retail channels.
Effective December 15th, 2023, federally regulated organizations in Canada are required to provide free pads and tampons to their workers. joni’s wholesale period care subscriptions and dispenser solutions benefit employees at work and students at educational institutions. Place-based period care at work and school supports gender equity, equal opportunities, and health and wellness.
How Femovate Helps
joni was awarded sponsorship through Guidea’s Femovate program for ‘23-’24.
As part of the Femovate sponsorship, researchers and designers at Guidea worked closely with joni’s founders, Linda Biggs and Jayesh Vekariya, to define the management and monitoring interface for installed machines, ensuring the machines are always stocked and functional.
"Working with the team at Guidea was a game changing experience for us at joni. We came into the project with an idea of a strategic direction for one of our channels and through lots of research, discussion and learnings, we now have a very clear path forward. This would not have been possible without the help of Nikki, Karin and the rest of the team at Guidea.”
- Linda Biggs, CEO, joni
For more information about joni, visit https://us.getjoni.com/ ,read the founder’s inspirational story, and follow them on LinkedIn
For more information on Femovate visit www.femovate.com and follow us on LinkedIn
For interviews please contact Theresa Neil
