The Fertilitae Solution
Fertilitae is an all-inclusive fertility app offering a range of features to support individuals in their journey towards conception. Users can undergo a thorough fertility assessment through a specialized questionnaire, receiving a personalized Fertility Wellness Plan tailored to their pre-pregnancy and hormone goals. The app facilitates easy tracking of menstrual cycles, basal body temperature, and ovulation patterns, empowering users to understand their fertility better.
In addition to tracking, Fertilitae provides extensive educational insights on fertility, hormonal health, genetics, and available options. Through exclusive brand partnerships, users can access a curated selection of fertility products and supplements.
Expert guidance is also available via video calls for additional educational support, making Fertilitae a comprehensive tool for those navigating fertility concerns.
How Femovate helped Fertiltiae
Fertilitae was awarded sponsorship through Guidea’s Femovate program for ‘22.
As part of the Femovate sponsorship, the digital health experts at Guidea worked with Fertilitae founder, Ashley Florestal, to refine the consumer user experience in the mobile app. Deliverables included an updated user experience, figma prototype, style guide and high fidelity designs for the mobile app.
"Working with Theresa and the team from Guidea was an amazing experience. They helped us with amazing updates to our UX and allow the true value of our assessment show through. They did an amazing job with the visual design as well for legibility as well! Thank you so much! We cannot wait to launch the new and improved app!"
-Ashley Florestal, Founder
For more information about Fertilitae, visit fertilitae.com and follow them on LinkedIn
For more information on Femovate visit www.femovate.com and follow us on LinkedIn
For interviews please contact Theresa Neil
