How FemHealth Insights is Transforming Women’s Health

Data collection, collaboration, and innovation in women's health research and entrepreneurship

Women’s health is one of the fastest growing industries with major opportunities for business growth and impact, yet data about this ecosystem is fragmented and difficult to analyze. 

Women's health encompasses a wide range of conditions, concerns, and experiences that vary across different demographics, cultural backgrounds, and geographic regions. Collecting data that adequately captures this complexity and diversity can be challenging. 

Women's health issues have historically been underrepresented in medical research, leading to a lack of comprehensive data on specific conditions, treatments, and technologies relevant to women's health. 

Startups in this industry may also face difficulties securing funding and investment compared to other sectors within healthcare. Some aspects of women's health, such as reproductive health or menstrual health, may still carry societal stigma or be considered taboo topics for discussion. This can lead to challenges in acquiring funding and gathering accurate, comprehensive data.

Startups and early-stage companies focused on women’s health are operating across various sectors such as fertility, maternal health, menopause, and sexual wellness; this fragmentation can make it challenging to aggregate data and analyze trends across the broader women's health landscape. Additionally, the overlap in these conditions and treatments can make it difficult to quantify the impact of solutions.

FemHealth Insights’ Solution

FemHealth Insights aims to alter the face of FemTech by providing a comprehensive data platform that encompasses everything there is to know about the FemTech market.

Led by a team of analysts and advisors who specialize in female health, FemHealth Insights empowers business leaders to deeply understand the FemTech market and discover strategic opportunities to positively impact female health and wellness through custom consulting services, expert thought-leadership and market analysis, and direct access to the FemTech founder community.

How Femovate helped FemHealth Insights

FemHealth Insights was awarded sponsorship through Guidea’s Femovate program for ‘22.

As part of the Femovate sponsorship, the digital health experts at Guidea worked with Brittany Barreto and her team to design a software platform for femtech data analytics and insights. Guidea provided low fidelity designs, user research, and high fidelity designs for the digital platform. 

“Theresa and her team have a talent and vision for software design that I've never experienced. I had a vision for what I wanted my B2B software to look like and they amplified it times 1000! They took my ideas and built upon them. The designs they produced were so professional we were able to get paid pre-orders before even launching! Highly recommend."

– Brittany Barreto, Ph.D., Founder, FemHealth Insights

For more information about FemHealth Insights, visit and follow them on LinkedIn

For more information on Femovate visit and follow us on LinkedIn

For interviews please contact Theresa Neil

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The application period for Femovate 2023-24 is now closed. Follow us on LinkedIn for updates and the selected startups announcement.