How BB Imaging is Transforming Women’s Health

Improving health outcomes by making high-quality ultrasound services accessible

Addressing Maternal Health Deserts

There is an insufficient number of trained ultrasound technicians or sonographers available to meet the growing demand for diagnostic ultrasound services. This shortage has been identified in various healthcare systems globally, leading to challenges in providing timely and accessible ultrasound examinations for patients. Factors contributing to the sonographer shortage include increasing demand for medical imaging services due to an aging population, advancements in medical technology requiring more complex imaging procedures, and a limited number of educational programs and training opportunities for aspiring sonographers. The sonographer shortage can result in longer wait times for ultrasound appointments, delays in diagnosis and treatment, and increased workload and burnout among existing sonographers.

BB Imaging’s Solution

BB Imaging has been dedicated to expanding access to ultrasound services since 2005. They prioritize providing patients with top-tier diagnostic services, regardless of their financial status or location. 

Their service model integrates highly-trained sonographers, collaborative partnerships with physicians, and innovative technology. They invest in hiring and training skilled sonographers, offering industry-leading benefits and fostering a positive work culture. Collaborating with physicians, they tailor turnkey sonography departments to clinics, ensuring accessibility to diagnostic ultrasound services.

Additionally, they employ innovative telesonography solutions to overcome geographical and financial obstacles, enhancing maternal-fetal outreach programs and striving for improved pregnancy outcomes. By combining a facility's existing resources with FDA-cleared and HIPAA-compliant technology, BB Imaging’s TeleScan can bring high-quality prenatal ultrasound care to all patients.

How Femovate Helps

BB Imaging was awarded sponsorship through Guidea’s Femovate program for ‘23-’24. 

As part of the Femovate sponsorship, the digital health experts at Guidea worked with the team to improve the digital experience for healthcare providers and the remote perinatal sonographers to collaborate efficiently for Telescan. 

“I had the pleasure of collaborating with Guidea recently, and the experience exceeded all my expectations. From the initial consultation to the final product delivery, every process step was marked by professionalism, creativity, and a genuine commitment to excellence. One of the most impressive aspects of working with this team was their ability to truly understand and translate our vision into a visually stunning and highly intuitive user interface. They took the time to listen to our needs, understand our target audience, and incorporate our feedback every step of the way. I would recommend Guidea for all UIUX projects.” 

–Stephanie Lee, VP of Marketing, BB Imaging 

For more information about BB Imaging and Telecan, visit and and follow them on LinkedIn

For more information on Femovate visit and follow us on LinkedIn

For interviews please contact Theresa Neil

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The application period for Femovate 2023-24 is now closed. Follow us on LinkedIn for updates and the selected startups announcement.