We’re Advancing the FemTech Industry and the Wellness of 1 Billion Women
Our Mission
We’re here to advance the FemTech industry and bring your products to market. We believe in your potential and the impact you can make for women worldwide. Let’s work together to make it happen.
Experts Changing the Face of Digital Health
We’re a women-owned, women-led company driving healthcare technology innovation since 2013. We have provided digital product strategy and design innovation for more than 40 live products, used by 660M patients, consumers, providers and payers worldwide. Our experience designing medical software, healthcare SaaS, SaMD, digital therapeutics and regulated medical devices means we can quickly dive into your specific product design challenges.
Theresa Neil
Product Innovation for
- Digital Health
- Medical Devices
- Digital Therapeutics
Jessica Gentry
Information Architecture for
- Healthcare Provider Platforms
- Workflow and Systems Integration
- Population Health Platforms
Karin Dahlstrom
FDA Human Factors Testing for
- Diagnostic Tools
- Dosage Tools
- Patient & Caregiver Apps
Jeanine Harriman
Product Innovation for
- ERAS, Enhanced Recovery After Surgery
- Data Science, AI/ML
- Predictive Analytics and Population Health
Amy McGovern
Design Operations for
- Startups
- Enterprises
- Portfolio companies
Rebecca Loar
Research & Innovation for
- Connected Health Platforms
- Reproductive Health & Education
- Go To Market Strategy
Nikki Clark
UX Research & Strategy for
- Payors and Providers Tools
- Clinical Diagnostics
- Predictive Analytics & Population Health
Jessica Higgins
Service Design for
- Health Providers
- Benefits Solutions
- Enterprise Platforms
IX
Deep Expertise with
- IoT Enabled Wearables
- Connected Environments
- Service Design
Claire Zimowski
Design & Prototyping for
- Clinical Diagnostic Tools
- Population Health Insights
- Pharmacotherapy Apps
Ivan Bachev
Extensive Experience with
- Design Systems
- Multi-Channel/ Multi-Platform Design
- Development Collaboration
Khati Paul
Digital Design for
- Patient Onboarding
- Smart Pens/BT Enabled Devices
- Monitoring Adoption & Usage
Jes Albro
Design Innovation for
- Platform as a Service
- Workflow and System Integration
- Cross Channel Platforms
Erik Hunter
Design & Branding for
- Startups
- Enterprises
- SaaS
Angela Strohbeck
Research & Validation for
- Patient Tools
- Consumer Products
- Provider Software
Trusted by
FemTech Areas of Expertise
Product Types
SaMD, Software as a Medical Device
Regulated Medical Devices
Companion Apps
Consumer Digital Health
Remote Patient Monitoring
Healthcare SaaS
Enterprise Healthcare
Pharmacy Software
Population Health Software
Medical Device Wearables
Radiology & Imaging SaaS
Clinical Decision Support
FemTech Verticals
Breast Health
Cardiovascular
Chronic Conditions
Fertility
Hormone Health
Maternal Health
Menstruation & Menopause
Mental Health
Pelvic Health
Reproductive Health
Sexual Health
Urinary Health
Uterine Health
Vaginal Health
