Femovate

Guidea’s UX sponsorship program for early stage FemTech startups.

Guidea has gifted $1.2 million to FemTech innovation through its UX design sponsorship program to elevate promising FemTech startups with professional digital product designs.

Femovate Featured in Forbes

Learn why Guidea is investing heavily in FemTech innovation.

Femovate Featured in Forbes

Guidea Donates UX To 30 Startup FemTech Companies.

50

Early Stage Startups

14

FemTech Verticals

$1M

In Services Awarded

+1K

Hours UX Research

$70M

Funding Raised

What Does the Femovate Program Provide?

Guidea provides founders with product strategy, UX research and design services

Our domain expertise accelerates timelines and reduces risk

Our data-driven process ensures high quality, intuitive digital solutions

Polished, human-centered designs increase investment and grant prospects

Our Focus Areas

Guidea has worked with top biopharma, life sciences, medical device, and healthcare organizations for the last decade to bring highly successful digital health, MedTech and HealthTech solutions to market. Our healthcare product designs are now in the hands of 660M patients, consumers, providers, and payers across the globe.

FemTech Verticals

Mental Health

Oncology

Pelvic Floor Health

Reproductive Health

Sexual Wellness

Urinary Health

Vaginal Health

Uterine Health

Womens Wellness

Breast Health

Chronic Conditions

Cardiovascular

Fertility

General Health

Hormone Health

Maternal Health

Menopause

Menstruation

Product Types

Biotech

Consumer Digital Product

CPG

Diagnostics

Digital Health

Educational Platform

Healthcare Software

Medical Device

Medical Procedure

Supplements

Telehealth

Therapeutic Drug

Regulated Devices

SaMD

DTx

More about the Program

Femovate was created in 2022 to accelerate the investment in, and launch of, female-centric health innovation. Our team works closely with early stage FemTech founders on product vision, go-to market strategy, woman-centered design innovation, MVP support, and delivering digital solutions for regulatory review and clearance or for commercial launch or enterprise rollout. Since the program's inception, we’ve provided digital design services for 18 live products, and 4 clinical trials, and conducted almost 1,000 hours of user research to understand the unique healthcare expectations and needs of women and people AFAB.

Join the Waitlist

The application period for Femovate ’23 is now closed. Sign up here to get notified when applications are open next year:

Guidea has worked with top biopharma, life sciences, medical device, and healthcare organizations for the last decade to bring highly successful digital health, MedTech and HealthTech solutions to market. Our healthcare product designs are now in the hands of 660M patients, consumers, providers, and payers across the globe.

Selection Process

We meet with each applicant, then select 30 startups for sponsorship

Program Timeline

We work closely with each team to research, design, and test digital solutions as needed

Sponsorship Value

UX services provided at-cost or at no-cost, the approximate value of the services are $25k USD

Are We a Good Fit?

We genuinely want to help all applicants, but we specialize in specific areas. Let’s make sure we’re a great match before you apply for the program.

1

Stage

Are you a pre-seed to Series A startup?

Pre-seed

Seeded

Series A

2

Founding Team

Are you a founding team with experience launching digital products or who have already participated in a startup accelerator?

With experience

In accelerator

3

Verticals

Is your startup in one of these verticals?

Breast Health

Chronic Conditions

Cardiovascular

Fertility

General Health

Hormone Health

Maternal Health

Menopause

Menstruation

Mental Health

Oncology

Pelvic Floor Health

Reproductive Health

Sexual Wellness

Urinary Health

Vaginal Health

Uterine Health

Womens Wellness

4

Product Types

Is your startup creating one of these products?

Biotech

Consumer Digital Product

Diagnostics

Digital Health

Educational Platform

Healthcare Software

Medical Device

Medical Procedure

Supplements

Telehealth

Therapeutic Drug

Regulated Devices

SaMD

DTx

Our Services

Brain in head icon representing Digital Therapeutics, FDA Approval, Patient solutions

Product Vision & GTM Strategy

Working with early stage femtech teams to solidify a product strategy, and go to market strategy and roadmap for their medtech, healthtech or digital health products or platforms. We partner with regulatory experts Nixon Gwilt Law to navigate the highly regulated healthcare landscape.

Brain icon representing artificial intelligence, AI, ML, LLMs

Women Centered Design

Researching and designing the unique health and wellness experience women need and deserve. Our proven process for iterative research and design, augmented with generative AI, rapidly accelerates the design and validation process, and mitigates the risk of developing a product with low adoption and engagement.

Multiple people icon representing optimizing operations with AI/ML and digital twins

Digital Prototypes & Vision Demos

Leveraging our UX framework for digital health design, full of validated patterns of interaction and engagement, we work closely with the founding teams to build compelling vision demos for investors and pitches, and create development ready assets for implementation.

MVP Support

Working closely with the founding team and partner teams to prepare the product for validation and regulatory and quality review, or in the case of direct to consumer or enterprise software, prepare for a pilot or commercial launch.

What FemTech Founders Say

Unicorn

"Guidea did a wonderful job at really listening to what we were looking for. They made sure that whatever they designed was actually applicable and met our needs."

Sona Shah
Founder
Neopenda

Unicorn

"Theresa and her team have such vast knowledge and understanding for ux and design. They really cater to your needs, stage of growth and needs (which are ever changing as a startup). They've been a pleasure to work with."

Ravid Israel
CPO
Embie

Unicorn

"Our Guidea team led our new design team through a thoughtful and insightful process - grounded in user research, guided by their deep and relevant experience, and reflecting our vision for the app. Guidea really delivered above our expectations."

Susan Cotton
Co-Founder, Chair
Chava

Unicorn

"Eli has worked with Guidea now for several months on the user experience of our mobile app, which is one component of our hormone monitoring system. Beyond providing extensive knowledge on best practices for designing the UX medical devices with a paired mobile app, Guidea investigated what objectives we wanted our users to achieve and created lo-fi and hi-fi wireframes to test with users and guide the requirements for our software developers."

Sarah Moug
Product Manager
Eli Health

Unicorn

"From day one working with Theresa and her team it has been an immersive and enlightening experience. The team are highly experienced, knowledgeable, and supportive throughout, bringing new perspectives to the product strategy, ux research, and overall UI design."

Helen Grimshaw
Co-Founder
Elana

Unicorn

"Working with Guidea has been so amazing. With their expertise, we feel we can create a product of high quality! Additionally, we feel supported and truly started to understand what UX design means, which will be of enormous help for future projects. Their experience has given us insights that we could not easily find elsewhere! The workshops are always productive and appreciated, with feelings of inspiration."

Margarita Koleva
Product Owner
Momsanity

Unicorn

"Guidea has a team of dedicated designers and researchers who have a deep understanding of the unique challenges and requirements of the MedTech industry. I was thoroughly impressed with the knowledge and experience they bring to the table. For a small startup like us, working with Guidea was a real eye opener! They took the time to understand our business and user needs and worked collaboratively with us to develop a customized solution that addressed our specific challenges. Thank you Guidea!"

Olga Golab
Product Owner
Hashiona

Unicorn

"Working with Guidea was amazing, from the first moment to the last they really got us. Their advice and knowledge is second to none. We will absolutely be using them in the future."

Gordon Mullins
Founder
Mindful IVF

Unicorn

"Guidea has been fantastic. They have gone above and beyond to help us build a phenomenal product that users love and their medtech expertise has been invaluable. As a femtech company dedicated to clinical robustness, Guidea has been equally committed to basing their UX designs off of patient research to help us build a product of efficacy. I absolutely recommend them to medtech and femtech companies."

Emily Maginn
Founder & CEO
Exo Technologies

Unicorn

"Working with Theresa and the team from Guidea was an amazing experience. They helped us with amazing updates to our UX and allow the true value of our assessment show through. They did an amazing job with the visual design as well for legibility as well! Thank you so much! We cannot wait to launch the new and improved app!"

Ashley Florestal
Founder
Fertilitae

Unicorn

"I have had the pleasure of working with Guidea through some support we won that was provided by them - it's been a massive and hugely positive experience for us."

Nadine Pfeifer
Founder
HopStair

Unicorn

Theresa Neil and her team at Guidea are outstanding partners. The Guidea team brought their considerable experience in FemTech and MedTech to help us design our patient monitor UI. Their approach to design is creative, strategic, and centered around our users. They also went out of their way to point us to additional opportunities in their network to help us grow our brand and business. I highly recommend partnering with Guidea for their exceptional service and UX design!

Kelsey Mayo
CoFounder & CEO
Armor Medical

Unicorn

"Theresa and her team have a talent and vision for software design that I've never experienced. I had a vision for what I wanted my B2B software to look like and they amplified it times 1000! They took my ideas and built upon them. The designs they produced were so professional we were able to get paid pre-orders before even launching! Highly recommend."

Brittany Barreto, Ph.D.
Founder
FemHealth Insights

Unicorn

"We had the opportunity to work with Theresa and the Guidea team when we won a sponsorship through the FEMOVATE 22 Program. The team was amazing to work with. With their help, we created a stylish and user friendly design for our app to evaluate embryo health. This was no small feat- there were lots of nuances and complexities which needed to be addressed. Throughout the process, the team was thoughtful, insightful and really took our users needs into consideration. They accelerated our company's launch and trajectory significantly! Their enthusiasm for "fem tech" and entrepreneurship is palpable and my team and I look forward to collaborating on future projects with Guidea together!"

Cara Wessels Wells, Ph.D.
Founder
EmGenisys

Unicorn

"Five stars simply is not enough! From the beginning, it was evident that the Guidea team had a deep understanding of the unique challenges and opportunities within healthcare and the FemTech space. Their commitment to a user-focused approach and attention to detail is truly commendable."

Lindsey Calcutt
CEO
Incora Health

Unicorn

"Having an understanding of health tech and the extensive needs in the UI/UX meant that the changes we needed to make to our screens were easy and seamless."

Olivia Orchowski
CEO

Our Partners

Elizabeth Gordon of FemxMarketing is a versatile healthcare writer and content strategist who empowers Femtech businesses to connect deeply with their audience through engaging content and compelling marketing copy.

Design Angel is a brand agency that supports Femtech and Women’s Health + Wellness. Our mission is to amplify women’s voices through effective branding. We empower you to be seen, heard, and shine.

A global FemTech community and a 9-month equity free FemTech startup acceleration program for companies developing innovative solutions to improve technologies relating to women’s health with international reach.

Europe’s first FemTech focused accelerator that helps rising stars in the space take their products to market.

Women of Wearables is a global organisation and ecosystem for innovative companies, female innovators, entrepreneurs and allies in health technologies providing them with community, connections, and knowledge to grow and succeed.

Stay in touch

The application period for Femovate 2023-24 is now closed. Follow us on LinkedIn for updates and the selected startups announcement.